Search engine marketing (SEM), is known as website promotion to increase the visibility by paid services. Paid advertisements which appear on search engine results pages (SERPs). There are various platform through we can promote our ads but the major search marketing platforms are Google: AdWords, Bing Ads, Yahoo: Search Ads etc.
Search engine marketing’s best strength is that it offers advertisers the opportunity to put their ads instantly in front of needy customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Many advertisers think of search engines as delivering the search results Search Engine Results Page in the form of purely textual results. The truth is that search results can be any mix of text, images, video, audio, or other file formats.
All search engines use algorithms to attempt to provide the most relevant results to each searcher, taking onto account not only the search keywords used but also the searcher’s location, device, operating system, previous search behavior etc. The better any specific search algorithm for paid or organic (unpaid) results is, the happier the searcher is with the results. Because search engines compete for the attention, eyeballs, and ears of searchers, there is great incentive for constant improvement and innovation. Click...